02.09.2025
Buitoni Creazione wows Switzerland with powerful DOOH launch
With a powerful digital out-of-home campaign, the European Pizza Group successfully puts Buitoni Creazione in the spotlight – and brings Italian flavour into homes.
With its new frozen pizza Buitoni Creazione, the European Pizza Group brings Italian flavour directly to your home – and is already causing a sensation at launch. Thanks to an eye-catching digital out-of-home campaign, the brand reached millions of people in German-speaking and western Switzerland, increasing awareness and advertising recall. The successful launch shows that Buitoni Creazione has the potential to become the new favourite classic in the frozen food aisle.