13.01.2026
Digital outdoor advertising in the heart of Bern
Livesystems has installed 14 digital advertising screens in PostParc – a strong signal for the future of digital out-of-home advertising in the capital.
A central hub where Bern comes together
PostParc is located directly above Bern's main train station – one of Switzerland's busiest transport hubs. Every say, thousands of commuters, students, professionals, travelers, and visitors pass through this vibrant area. In the heart of this bustling center, PostParc blends commerce, retail, and services within a modern architectural setting.
This is where mobility meets urbanity: with over 50 stores, including Migros, Coop, Denner, DHL, Ernst & Young, Swiss Post, Zühlke, and Localsearch, PostParc is a dynamic space where people work, shop, and linger.
Digital outdoor advertising with maximum visibility
As part of the ongoing digitalization efforts, Livesystems has installed 10 F12D screens (landscape format) and 4 Cityscreens (portrait format). This combination ensures maximum visibility and a high likelihood of engagement – both for pedestrians and motorists around PostParc.
With the expansion at PostParc, Livesystems is strengthening its long-term presence in Bern. Building on its the locations at Käfigturm and the city screens near Bern's gas stations, the company is creating new, highly attractive spaces for digital outdoor advertising in the heart of the capital.
The digital advertising screens at PostParc are a real asset to this central location. They allow us to manage content in real time, enabling us to target our communication directly to passers-by, while integrating seamlessly into the surroundings. This aligns perfectly with our innovation and digitalization strategy. With Livesystems, we have a partner who shares our vision of a modern, connected environment.
Facts about the location
- Location: PostParc, Bern (directly above the main train station)
- Screens installed: 10 F12D, 4 Cityscreens
- Target groups: Commuters, professionals, students, travelers, locals, shoppers
- Connections: Direct access to train, bus, tram, and post bus stations
- Surroundings: More than 50 shops and one of the largest post offices in Switzerland
- Performance figures: Over 680,000 gross contacts within 2 weeks
PostParc is a special location for us. Bern is part of our roots – which makes us even more excited to make a strong statement for digital outdoor advertising at this central, high-traffic location. With our mix of news, infotainment, and advertising, we create added value for everyone passing through here every day. PostParc is a prime example of how digital out-of-home advertising can enliven spaces and enhance brand visibility.
The partnership with PostParc clearly shows that digital outdoor advertising is effective wherever people are on the move. Livesystems connects locations, brands, and target audiences in real time—leveraging expertise, innovation, and a network of over 13,000 digital screens across Switzerland.
Evaluation basis: Period: December 1–14, 2025 across all DOOH locations around PostParc, advertising pressure Strong, link to planning tool Inventory Finder: Livesystems Inventory Finder
