DOOH is the new star in the field of outdoor advertising. It began in 2000 with the first screen that could be used for commercial purposes. There are now over 13,000 screens available for booking in highly visible locations throughout Switzerland - and the number is growing every day.
Digital out-of-home advertising has several advantages: A high degree of flexibility, uncomplicated subject change, low production costs and diverse availability. All our screens can be booked individually and within a few hours.
Our environments
4.1 Mio. +
Net contacts weekly
13’000 +
Screens
3’500 +
Locations
Notes on all DOOH environments
The figures are collected in collaboration with intervista
for the Swiss population aged 15 to 79 years
Net contacts vary depending on the calendar week. Current status: November 2024
Add-ons
The Swiss are rightly proud of their public transport. Switzerland has one of the densest networks of train and bus connections in the world, and millions of people use public transport every day. Our screens keep passengers entertained on their journeys with a mixture of news, weather and advertising.
Screen formats:
Landscape format
2.5 Mio. +
Net contacts weekly
8’800 +
Screens
4’500 +
Vehicles
Add-ons
Measured by head of population, no other European country has a bigger or denser network of gas stations than Switzerland. Switzerland is home to a total of 3,357 gas stations. 40% of them have shops attached, with a growing tendency. Our screens are located at the pumps and by the entrances to shops, so your advertising is bound to attract attention.
Screen formats
Portrait & Landscape
932’000
Net contacts weekly
2’500 +
Screens
470 +
Gas Station
Add-ons
Digital advertising is increasingly being used in cities. In the area of digital out-of-home, traditional posters are being steadily dismantled and replaced by screens - whether on the street or in car parks and other locations. Livesystems offers two products in the city environment: The Cityscreen (portrait format) and the F12D (landscape format).
Screen formats:
Portrait & Landscape
1’058’000
Net contacts weekly
80 +
Screens
80 +
Locations
Add-ons
Train stations are important transport hubs, and the Swiss are world-champion rail travellers, covering more miles per head than anyone else. We are continually expanding our presence in the rail sector. Our screens can be found at station entrances and exits, on platforms, in front of station buildings and at station shops.
Screen formats:
Portrait format
166’000
Net contacts weekly
30 +
Screens
30 +
Locations
Add-ons
The landscape format screens within the retail environment offer broad coverage within Swiss Post branches. Since its foundation in 1849, Swiss Post has been constantly changing with the times and has accordingly equipped a large number of its branches with the latest technology.
The screens offer a mix of entertainment, advertising and infotainment and thus shorten the waiting time of visitors to the post offices.
Screen formats:
Landscape format
768’000
Net contacts weekly
430 +
Screens
430 +
Post Office Branches
Add-ons
The Environment Instore screens are located in Migrolino convenience locations. The modern shops move with the times. Founded in 2009, Migrolino has seen a steady increase in sales. Migrolino convenience locations equipped with screens are located at petrol stations, in railway stations as well as in malls.
Screen formats:
Landscape format
563’000
Net contacts weekly
300 +
Screens
300 +
Instore Locations
Add-ons
The pilot phase has been successfully completed and the digital F12 poster is up and running. The innovative F12D format is a novelty in the Swiss outdoor advertising market and replaces the standard analogue F12L poster.
The impressive digital billboard has the highest quality standards with minimal energy consumption and delivers the usual advantages of a digital advertising screen. The F12D screens are each available outdoors at various highly publicised locations in Switzerland.
1’548’000
Net reach in 14 days
7.3 Mio. +
Gross contacts in 14 days
80 +
locations throughout Switzerland - constantly being expanded
Limmattalbahn
The Limmattalbahn will start operating punctually with the timetable change in December 2022. The railway will connect the Limmattal to public transport. It serves a total of 27 stops on a route of 13.4 kilometres, from Zurich-Altstetten via Schlieren, Urdorf, Dietikon, Spreitenbach to Killwangen. On the line between Zurich-Altstetten and Killwangen, around 25,000 passengers are expected daily in the first years of operation and around 40,000 in the longer term. The interiors are equipped with hanging boxes, floor stickers, window banners and longitudinal roof advertising. You can book the advertising formats quickly and easily with us.
25’000
Passengers daily in the first years of operation
up to 40'000
Passengers expected daily for longer
6
Vehicles
VBZ is - next to SBB - the largest transport company in Switzerland. Founded in 1896, VBZ Infrastructure operates the oldest and largest tram and trolleybus network in Switzerland with the Züri-Linie. Every day it transports over 800,000 people and covers the majority of local public transport in the city. The vehicles are equipped with versatile advertising options to put your brand in the focus of transport users. From advertising space on the hanging box to exclusive full painting, your advertising placement can be booked with us.
500’000 +
Tram passengers daily
250’000 +
Bus passengers daily
450 +
Vehicles
