Digital out of Home Environments

Digital out-of-home

DOOH is the new star in outdoor advertising. It began in 2000 with the first screen that could be used for commercial purposes. In the meantime, more than 10,000 screens are available for booking at highly visible locations throughout Switzerland - and the number is growing daily.

Digital out-of-home advertising has several advantages: A high degree of flexibility, uncomplicated subject change, low production costs and diverse availability. All our screens can be booked individually and within a few hours.

Our environments

Public TransportGas StationCityRailRetail

2.7 Mio.
Daily audience

10’000 +
Screens

3’500 +
Locations

Public Transport

The Swiss are rightly proud of their public transport. Switzerland has one of the densest networks of train and bus connections in the world, and millions of people use public transport every day. Our screens keep passengers entertained on their journeys with a mixture of news, weather and advertising.

Screen formats:

Landscape format

1.3 Mio. +
Daily audience

7'100 +
Screens

3'800 +
Vehicles

Figures validated by WEMF

Gas Station

Measured by head of population, no other European country has a bigger or denser network of gas stations than Switzerland. Switzerland is home to a total of 3,357 gas stations. 40% of them have shops attached, with a growing tendency. Our screens are located at the pumps and by the entrances to shops, so your advertising is bound to attract attention.

Screen formats

Portrait & Landscape

Daily audience
Daily audience

Screens
Screens

380 +
Gas Station

Figures validated in a study by Axinova

City

Advertising in our cities is digitising fast. When it comes to digital out-of-home advertising, more and more conventional billboards are being dismantled and replaced by screens – from our streets to car parks and beyond. Livesystems is at the forefront of this change, providing screens for the city of Zug, the Jelmoli car park in Zurich and St Gallen’s train station parking space as well as for the Brühltor multi-storey.

Screen formats:

Portrait format

105’000 +
Daily audience

20 +
Screens

10 +
Locations

Figures validated by WEMF

Rail

Train stations are important transport hubs, and the Swiss are world-champion rail travellers, covering more miles per head than anyone else. We are continually expanding our presence in the rail sector. Our screens can be found at station entrances and exits, on platforms, in front of station buildings and at station shops.

Screen formats:

Portrait format

245’000 +
Daily audience

10 +
Screens

5 +
Locations

Retail

The landscape screens within the retail environment offer broad coverage and are assigned to two focus areas. On the one hand, the screens are present in postal branches. Since its foundation in 1849, Swiss Post Office has been constantly evolving with time and has accordingly equipped a large number of its branches with the latest technology. Likewise, migrolino also relies on digitalisation. Founded in 2009, the company has been able to record a constant increase in sales. Migrolino convenience stores equipped with screens are located at petrol stations, in railway stations, in cities as well as malls.

Screen formats:

Landscape format

400’000 +
Daily audience

800 +
Screens

450 +
Post Office Branches / Migrolino
convenience stores

Figures validated by a study by Intervista, on behalf of the Swiss Post Office

Analogue OOH F12L

The "Bahnhofplatz / HB" stop, one of the busiest stops in the VBZ network, is located directly between Zurich main station and the entrance to Bahnhofstrasse. The location of the stop in the middle of the busy Bahnhofplatz and next to the entrance to the SBB station makes it possible to address numerous public transport users and all road users at the same time.

45’000 +
Daily audience

16 +
Blocks à 4 surfaces

Place 4
the busiest stop on the VBZ network

Figures validated by WEMF

Analog OOH

Zurich’s public transport operator VBZ is Switzerland’s second-biggest transport company, after the Swiss Federal Railways. VBZ gets over 800,000 passengers from A to B every day, and their vehicles provide a variety of advertising opportunities. Options for booking range from an inexpensive hanging board right through to exclusive all-over advertising.

500’000 +
Tram passengers daily

250’000 +
Bus passengers daily

450 +
Vehicles

Online

Nau.ch (news for Switzerland). Nau.ch was only set up in 2017, but it’s already in the top five news portals in German-speaking Switzerland by reach. Its emphasis on local news stories is just one of its unique features. Advertising can be booked in all standard formats. Advertising formats.

3.1 Mio.
Unique clients per month

12.56 Mio.
Visits per month

24.71 Mio.
Page impressions per month

Data source: NET-Metrix – November 2020

Crossmedia

Online and digital out-of-home advertising make an unbeatable combination. With Livesystems products, you’re guaranteed to reach your target audience. Our environments reach the Swiss population as they go about their daily lives.

Our environments

OnlinePublic TransportGas StationCityRailRetail

2.7 Mio
Daily audience

3.1 Mio.
Unique clients per month

70%
Reach in Switzerland