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Analog OOH

The environment

With approximately 435,000 inhabitants, Zurich is not only the most populous city in Switzerland, but also the country’s most important business location.

It’s no coincidence that the city owns VBZ, the largest transport company next to SBB. VBZ transports more than 800,000 people from A to B on a daily basis.

A total of 75 lines are in operationto take all of these passengers to their destinations. The 14 tram lines all run through the city centre along their respective routes.

 Livesystems Environment Analog ooh
The specifications

Depending on the vehicle model, the dimensions of a particular format may vary. A list of producers who are recognised by VBZ and have already implemented one or more campaigns is available on request.
The product

The possibilities for advertising on, in and around the vehicles are wide-ranging. Options for booking range from an inexpensive hanging board, right through to exclusive all-over advertising.

Interior formats
• Hanging boards (with and without dispenser)
• Window transparents
• Floor stickers
• Backlit posters
• Newspaper box posters

Exterior formats
• Tram and trolleybus roof advertising
• Full wrap, tram
• Rear wrap, bus
• Mobile Displays, bus
VBZ in figures:
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87% of the Zurich population travel in a VBZ vehicle at least once a week
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VBZ transports around 320 million people each year
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VBZ covers 681.9 million passenger kilometres each year

All information subject to change. Source: vbz.ch
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