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City

The environment

Cities and their agglomerations are an important part of Switzerland. In 1950, there were 24 agglomerations in Switzerland; today there are 49. 27.3% of Switzerland's 8.5 million inhabitants live in these areas. Like everything else around us, cities and their agglomerations are becoming more digital and networked. In the out-of-home sector, traditional posters are being steadily dismantled and replaced by screens - whether on the street or in car parks and other locations.

 Livesystems Environment City
The specifications
Portrait format
Size 86 inches
Resolution Full-HD, 9:16
Adpressure Strong, Regular
Content Advertising
Landscape format
Size 111 inch, Width 253.6 cm, height 126.8 cm 
Resolution LED, 2:1 
Adpressure 24/7 still image, Weekly presence 
Content Advertising

The advertising intensity corresponds to the frequency with which the advertisement is displayed. Strong every 60 seconds and Regular every 2 minutes.

Portrait format: Strong every 60 seconds and Regular every 2 minutes
Landscape format: 24/7 still image, exclusive, weekly presence
The product

Cityscreen and F12D are products that appeal to pedestrians, commuters and motorists alike. Thanks to their bright luminosity, they are highly visible even in dark hours and achieve a high level of visibility. Placed in highly frequented locations, they serve as effective advertising media.
Mobility in numbers
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90% of people in Switzerland are out of the house every day.
map distance icon
36.8 kilometres is the average distance covered by Swiss people in a day
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90.4 minutes is the amount of time Swiss people spend on the move each day

All information subject to change. Sources: bfs.ch, regiosuisse.ch
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