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Gas Station

The environment

The people of Switzerland are travelling more and more frequently by car. In 2020, they covered 138 billion passenger kilometres . That is 57% more than in 2000.

In terms of population, Switzerland has the largest and densest network of Gas Stations in Europe. Switzerland has a total of 3,357 Gas Stations – 40% of which feature a shop.

 Livesystems Environment Gas Station
The specifications
Portrait format
Size 86 inches
Resolution Full-HD, 9:16
Adpressure Strong, Regular
Content Advertising
Landscape format
Size 21 inches
Resolution Full-HD, 16:9
Adpressure Strong +, Strong, Regular
Content Advertising, news, weather

The advertising intensity corresponds to the frequency with which the advertisement is displayed.
Portrait format: Strong every 60 Seconds und Regular every 2 Minutes.
Landscape format: Strong + every 2 minutes, Strong every 3 minutes and Regular every 5 minutes.
The product

Livesystems offers two products for the Gas Station environment. Screens at the petrol pump (landscape format) and screens placed at the shop entrance/exit (portrait format). The screens are intended to entertain the refuellers, and they display not only dvertisements but also new – from Nau.ch – and national and regional weather. Livesystems manages a total of over 2,500 screens at more than 450 Gas Stations.
Of the people visiting a Gas Station:
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56% are male
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60% are aged between 30 and 59 years
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50% have an income of between CHF 6,000 - CHF 12,000

All information subject to change. Sources: intervista, bfs.ch, statista.com
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