The traditional Jelmoli company is located on Zurich's world-famous Bahnhofstrasse - the department stores' sells around 1,000 luxury brands over several floors. The adjoining car park in the basement is spread over 6 floors and offers visitors the perfect shopping experience. The car park is open 24 hours a day and is operated by Wincasa. In addition to the exclusive shopping experience, the offer is rounded off with a wide range of services and events.
Accordingly, both the parking garage and the business location are well frequented.
In 2020, a successful cooperation between the landlord and Livesystems was established. This includes 16 portrait-format digital screens (City Screens), which were placed in a prime location in the multi-storey car park directly next to the lifts and at the respective entrances of the Jelmoli department stores'. The screens are mainly used to address passers-by - they are shown a varied combination of news, local information and paid advertising content. The location partner also has the option of using the screens for its own communication, which is successfully and actively used.
In addition to the placement, the impressive luminosity - in all lighting conditions - further enhances the perception.
The contracting parties Jelmoli, Wincasa and Livesystems have contractually recorded and successfully established the multi-year partnership.