BKW aims to position itself as a good employer and company providing training in the regions of the respective subsidiaries. Awareness of its role as a training company is to be increased via DOOH.
The aim is to bring young people to the website with attractive images and to make them enthusiastic about their company.
Boost awareness of BKW as a company providing training and increase traffic to target URLs.
Too low awareness among young people and their influencers in order to be perceived as a potential employer. Apprenticeships of systemic significance although insufficient public awareness.
“Work with us - awareness” campaign
“Livesystem has implemented our first-ever DOOH campaign focusing on BKW apprenticeships in an optimal manner. The campaign along with the market research subsequently carried out showed the high impact of the channels used and the receptiveness to advertising of our target groups. The goal of creating broad awareness exceeded our expectations. The collaboration was extremely enriching, proficient, uncomplicated and cooperative.”
Mariel Nussbaum, Employer Branding BKW
Tangible, measurable campaign results from market research confirm the effect
Source: Results from representative zero measurement and survey after brand perception campaign by "dieMarktforscher.org"