Metro Boutique would like to raise its brand awareness via DOOH.
The objective is to reach the young target group of 15 to 29-year-olds and to communicate the core messages “your source for nice styles” – “your no. 1 for premium and niche brands”.
A new, important location in Geneva will be announced.
Increase awareness of Metro Boutique as a provider of young, modern styles and announcement of new location in Geneva.
Too low awareness among young people. The new, important location in Geneva is not yet known.
«Awareness» – campaign
“The brand awareness campaign in combination with subsequent market research showed us how effective (D)OOH advertising can be for a young, trend-conscious target audience. The insights gained provide a valuable basis for making our future integrated communications strategy even more creative and specifically tailored to the target group. Cooperation has been consistently professional, transparent and conducted in a spirit of partnership – an experience that we greatly appreciated.”
Kevin Brunner, Offline Marketing Manager – Metro Boutiques AG
Denis Spycher, COO – Metro Boutiques AG
Tangible, measurable campaign results from the market research and contact measurement are confirmation of its effect
Source: results from representative measurement and survey according to the brand perception campaign carried out by “intervista” (measurement sample size n = 3,963 / survey sample size n = 1,008)