WWF Switzerland wants to increase traffic to its website and thus increase donations. The campaign and visits to the website will also increase awareness of the activities of WWF Switzerland.
The aim is to raise awareness of WWF’s causes by using appealing visuals and encourage people to visit its website and ideally make a donation.
Increase awareness of WWF Switzerland and increase traffic to the target URL.
Awareness of WWF Switzerland and traffic to its website are still too low.
Traffic booster campaign
“This campaign demonstrated that Livesystems’ digital posters and screens are an excellent channel, not only for reaching our target group but also for combining awareness and conversion goals.”
Lisa Bounoure, Manager Fundraising & Brand, WWF Switzerland
Tangible, measurable campaign results from market research confirm the effect
Source: results from the representative survey in cooperation with "dieMarktforscher.org" and results on the WWF website after the campaign