Advertising in the mountains

The Alps occupy 58% of Switzerland's total area. This geographical zone has a lot to offer, for example: 48 mountains over 4,000 m, the highest railway station in Europe on the Jungfraujoch, at 3,454 m above sea level, or Europe's longest glacier, the 23 km long Aletsch Glacier. So it's no surprise that we like to spend our time in the mountains, whether in summer or winter. In summer, 56.9% of the Swiss population regularly go hiking in the mountains, and in winter, almost half of the population is drawn to the mountains. This was confirmed by the latest Baspo survey from 2020.

Women and men go to the mountains equally. A high affinity for activities in the mountains is seen in the age group of 35-54 years and 14-34 years. An interesting fact about the target group in the mountains is not least that these people go to fast-food restaurants more than the rest of the population.

So book today and reach people when they're most relaxed and receptive to advertising - in their spare time.

All regions
Berne
Grisons
Upper Valais
Eastern Switzerland
western Switzerland
Central Switzerland

All regions

Public Transport:
1’096 broadcasting sites, 2’545 screens, 347’974 Public/day

Gas Station:
62 broadcasting sites, 344 screens, 90’145 Public/day

14 days

Strong:
CHF 110’580.00 gross
CHF 77’925.73 net

28 days

Strong:
CHF 221’990.00 gross
CHF 136’745.84 net

60 days

Strong:
CHF 397’255.00 gross
CHF 212’928.68 net

Regular:
CHF 81’230.00 gross
CHF 60’069.59 net

Regular:
CHF 162’495.00 gross
CHF 105’296.76 net

Regular:
CHF 348’240.00 gross
CHF 186’656.64 net

Light:
CHF 62’040.00 gross
CHF 45’878.58 net

Light:
CHF 124’130.00 gross
CHF 80’436.24 net

Light:
CHF 266’035.00 gross
CHF 157’492.72 net

Berne

Public Transport:
94 broadcasting sites, 359 screens, 41’101 Public/day

Gas Station:
5 broadcasting sites, 24 screens, 5'058 Public/day

14 days

Strong:
CHF 12’305.00 gross
CHF 9’956.00 net

28 days

Strong:
CHF 24’610.00 gross
CHF 18’309.85 net

60 days

Strong:
CHF 52’745.00 gross
CHF 37’554.45 net

Regular:
CHF 9’375.00 gross
CHF 7’911.55 net

Regular:
CHF 18’750.00 gross
CHF 13’950.00 net

Regular:
CHF 40’190.00 gross
CHF 28’615.30 net

Light:
CHF 7’100.00 gross
CHF 5’991.70 net

Light:
CHF 14’205.00 gross
CHF 10’568.50 net

Light:
CHF 30’445.00 gross
CHF 22’651.10 net

Grisons

Public Transport:
385 broadcasting sites, 690 screens, 90’362 Public/day

Gas Station:
6 broadcasting sites, 36 screens, 6’951 Public/day

14 days

Strong:
CHF 18’310.00 gross
CHF 14’814.00 net

28 days

Strong:
CHF 36’625.00 gross
CHF 26’077.00 net

60 days

Strong:
CHF 78'490.00 gross
CHF 53’373.20 net

Regular:
CHF 14’100.00 gross
CHF 11’408.30 net

Regular:
CHF 28’210.00 gross
CHF 20’988.25 net

Regular:
CHF 60'460.00 gross
CHF 43’047.50 net

Light:
CHF 10’655.00 gross
CHF 8’991.75 net

Light:
CHF 21'320.00 gross
CHF 15’862.10 net

Light:
CHF 45'695.00 gross
CHF 32’534.85 net

Upper Valais

Public Transport:
110 broadcasting sites, 389 screens, 32’420 Public/day

Gas Station:
5 broadcasting sites, 30 screens, 6’733 Public/day

14 days

Strong:
CHF 11'340.00 gross
CHF 9’569.85 net

28 days

Strong:
CHF 22'685.00 gross
CHF 16’877.65 net

60 days

Strong:
CHF 48'625.00 gross
CHF 34’621.00 net

Regular:
CHF 8'545.00 gross
CHF 7’211.15 net

Regular:
CHF 17'095.00 gross
CHF 12’718.70 net

Regular:
CHF 36'635.00 gross
CHF 26’084.10 net

Light:
CHF 6'485.00 gross
CHF 5’472.70 net

Light:
CHF 12'975.00 gross
CHF 9’653.40 net

Light:
CHF 27'815.00 gross
CHF 20’694.35 net

Eastern Switzerland

Public Transport:
152 broadcasting sites, 565 screens, 57’143 Public/day

Gas Station:
8 broadcasting sites, 44 screens, 14’149 Public/day

14 days

Strong:
CHF 19’635.00 gross
CHF 15’886.70 net

28 days

Strong:
CHF 39’270.00 gross
CHF 27’960.25 net

60 days

Strong:
CHF 84’155.00 gross
CHF 57’225.10 net

Regular:
CHF 14’400.00 gross
CHF 11’651.05 net

Regular:
CHF 28’800.00 gross
CHF 21’427.20 net

Regular:
CHF 61’715.00 gross
CHF 43’941.10 net

Light:
CHF 10’995.00 gross
CHF 9’278.70 net

Light:
CHF 21’995.00 gross
CHF 16’364.30 net

Light:
CHF 61’715.00 gross
CHF 33’556.55 net

western Switzerland

Public Transport:
132 broadcasting sites, 153 screens, 48'586 Public/day

Gas Station:
23 broadcasting sites, 118 screens, 28’835 Public/day

14 days

Strong:
CHF 23'610.00 gross
CHF 19’102.85 net

28 days

Strong:
CHF 47'220.00 gross
CHF 33’620.65 net

60 days

Strong:
CHF 101'190.00 gross
CHF 68’890.20 net

Regular:
CHF 16'220.00 gross
CHF 13’123.60 net

Regular:
CHF 32'445.00 gross
CHF 23’100.85 net

Regular:
CHF 69'535.00 gross
CHF 47’283.80 net

Light:
CHF 12'560.00 gross
CHF 10’162.30 net

Light:
CHF 25'130.00 gross
CHF 18’696.70 net

Light:
CHF 53'860.00 gross
CHF 38’348.30 net

Central Switzerland

Public Transport:
81 broadcasting sites, 126 screens, 39’568 Public/day

Gas Station:
6 broadcasting sites, 36 screens, 16’071 Public/day

14 days

Strong:
CHF 13'850.00 gross
CHF 12'188.00 net

28 days

Strong:
CHF 27'700.00 gross
CHF 22'714.00 net

60 days

Strong:
CHF 59'370.00 gross
CHF 40'074.75 net

Regular:
CHF 10'050.00 gross
CHF 8'844.00 net

Regular:
CHF 20'105.00 gross
CHF 16'486.10 net

Regular:
CHF 43'085.00 gross
CHF 30'374.90 net

Light:
CHF 7'690.00 gross
CHF 6'767.20 net

Light:
CHF 15'385.00 gross
CHF 12'615.70 net

Light:
CHF 32'975.00 gross
CHF 24'731.25 net

All information without guarantee, errors and changes excepted.