Join the excitement and celebrate with Raclette Suisse

Raclette Suisse launched a comprehensive media campaign during the 2022 FIFA World Cup. The charming images were used dynamically depending on the outcome of the match.

The advertising campaign optimally coordinates the DOOH presence with the POS activities. The campaign will be shown at selected points of sale, adapted to the availability of products in the store.

The campaign has a broad media mix

Raclette Suisse is planning across media:

In addition to digital out-of-home, the message was disseminated online, in the Blick live ticker, on social media, and on TV.

Maximum visibility for your message.

The match determines the message

The campaign reached the target audience with tailored messages surrounding the Swiss national team's match: before the match, on match day, and after the match.

Due to the unknown outcome of the matches during planning, campaign planning requires a high degree of flexibility. No problem for the growing digital out-of-home medium.

The campaign has warmed many hearts and has been a great success for us so far.

Jürg Kriech, Managing Director at Raclette Suisse

The campaign generated 16 million gross contacts across Switzerland over a period of 9 days (World Cup Qatar group stage).

The messages were displayed at gas pumps, at Migrolino convenience stores, and on the city screens at the entrance.

This allows us to engage visitors holistically with their shopping experience at the gas station.

The Raclette Suisse campaign requires a high degree of flexibility and forward-looking planning. With dynamic messages, we react to the game's events and can thus target potential consumers in the moment of truth.

Alessandro Giuliano, Managing Director at Ceres Media