27.11.2023
Winter paradise with impact
Adelboden-Lenk-Kandersteg used digital advertising on over 800 screens and increased website traffic by 35 percent. A complete success for the destination.
The objective
Adelboden-Lenk-Kandersteg would like to increase the traffic on its website. The aim is to increase awareness of the ski resort and the possibility of planning and booking winter holidays via the website.
The aim is to attract guests to the website with appealing images.
The brief
Increase awareness of Adelboden-Lenk-Kandersteg and increase traffic to the target URL
Too little awareness of the destination and the possible winter activities in the area
The implementation
«Traffic-Booster»
- 27.11.2023 – 10.12.2023
- Public Transport – 72 advertising areas
- Retail – 365 locations
- Cityscreens – 149 locations
- Instore – 262 locations
- 3.828 million absolute net reach
- 55% net reach
- 23.475 million gross contacts
Be curious to break new ground
With the campaign on Livesystems' channels, we have achieved our goals of anchoring our brand, attracting potential guests to our website and generating bookings in our region. The results (conversion) exceeded our expectations. Realised with a competent and friendly team from Livesystems.
Dominique Lüthy, Managing Director / Head of Marketing and Sales at Tourismus Adelboden-Lenk-Kandersteg
The results are convincing
Concrete, measurable campaign results confirm the effect
Source: Performance measurement December 2023 compared to December 2022.
- 35% users/visitors to the website
- 41% pageviews
