20.06.2025
Digitalisation in Motion – migrolino and Livesystems Redefine the Point of Sale
Digital transformation at petrol stations? migrolino is leading the way.
Since 2020, Livesystems has partnered with convenience expert migrolino to equip petrol station shops across Switzerland with innovative Digital Out of Home (DOOH) solutions. What began as a pilot project has grown into a forward-looking success story: over 200 locations have already been digitalised now an integral part of every new store launch.
A Shared Goal: Greater Efficiency and Stronger Customer Engagement
Our partnership with migrolino clearly shows how digitalisation delivers real added value:
- Efficient Operations
Popular content like the «Zmorge Deal» (Breakfast Deal) is automated and centrally managed – campaigns are updated automatically without any manual effort. - Maximum Flexibility
New offers or promotions can be launched in real time across all selected screens. - Enhanced Customer Experience
Customers are engaged at key moments – at the shop entrance, at the fuel pump, or at checkout – making their visit more relevant and efficient.
Thanks to the strong partnership between migrolino, Livesystems, and our collaborators , we have successfully combined existing expertise to shift from analogue to digital communication at the most relevant touchpoints along the customer journey. Today, our content is tailored to specific locations, times of day, and customer profiles. With engaging content, we reach thousands of customers every day. Digital communication has made us more efficient, faster – and above all – brought us closer to our customers.
Our Solutions in Action – Three Touchpoints That Make an Impact
- Gas Station Screen
Advertising content and information directly at the petrol pump – where attention is guaranteed. - Gas Station Panel
Large-format displays at the shop entrance – optionally showing fuel prices – capture customer attention before they even step inside. - Point of Sale Board
A targeted presence at the point of sale: screens positioned behind the checkout highlight current offers.
Looking Ahead
Our partnership with migrolino continues to evolve. DOOH solutions are now a standard in every new migrolino and mio location. From the planning phase onward, we identify optimal screen placements to ensure seamless integration. Together, we are building a dense and intelligent network for digital communication – exactly where customers are on the move.
Our collaboration with migrolino is a model forsuccessful digital transformation at the point of sale. In just a few weeks, we digitalised more than 200 locations using flexible, centrally managed solutions that enable a modern, dynamic shopping experience. Our Digital Out of Home solutions are now a core feature of every new migrolino and mio store – underlining the strategic importance of real-time digital communication.
