11.07.2025
Old becomes new – at the AMAG workshop weeks
With its ‘Bring them back’ campaign, AMAG Retail encouraged owners of older vehicles to bring their cars back to the workshop – with great success: The workshop weeks were very well attended.
The objective
AMAG wants to bring owners of older vehicles into the workshop.
The aim is for services to be booked via the AMAG app and thus benefit from a 10 discount.
In addition to increasing workshop capacity utilisation, the aim of the campaign is also to attract new customers and generate app downloads.
The brief
Publicise AMAG's workshop weeks and motivate new customers to download the app and use the service.
Workshop capacity utilisation is too low and there are too many vehicle owners who are not yet AMAG customers.
The implementation
- 27.12.2024 – 19.02.2025
- Gas station - 227 locations
- Centres and Streets - 200 locations
- Point of Sale - 221 sites
- F12D - 35 locations
- 2,636 million absolute net reach
- 38% net reach
- 22,830 million gross contacts
Bring them back
With this campaign, we were not only able to achieve ournot only achieve our goals, but significantly exceed them: Workshop utilisation increased noticeably, both aided and unaided brand awareness rose and we were able to welcome a pleasing proportion of new customers. The number of visits to our website and app downloads also increased significantly. The targeted, professional and always competent collaboration with Livesystems was a key success factor.
The results are convincing
Concrete, measurable campaign results from market research and customer insights confirm the effect
- Very positive ROAS (Return of Advertising Spend) - many vehicle owners took advantage of the workshop weeks
- Increased spontaneous and prompted awareness
- Acquisition of new customers
- 24.4% of Werkstattwochen customers have downloaded a new app
Source: Results from representative measurement and post-campaign survey on brand perception by dieMarktforscher.org (sample size: measurement n = 600 online interviews) / Insights AMAG Retail