02.09.2025
Exceptional enjoyment at home with Buitoni ‘Creazione’
The European Pizza Group relied on the strong reach of DOOH for the launch of the new Buitoni ‘Creazione’ – with visible success: brand awareness increased by 13%.
The European Pizza Group wants to promote its latest product from Buitoni, the Buitoni "Creazione". The aim is to increase awareness of the new product and boost sales of frozen pizzas.
Awareness/POS Booster campaign
Before and after the campaign, a representative survey was conducted with dieMarktforscher.org to evaluate the reach and impact and highlight the effects of the campaign.
- +13% increase in awareness of Pizza Creazione
- Advertising recall among the target group of 67%
- 7% increase in recommendation rate
Target group: People who eat frozen or ready-made pizza at least once a week
«We are very satisfied with the campaign and, in particular, with the implementation by the flexible, competent and dedicated team at Livesystems. The collaboration was extremely positive for us in every respect. The campaign helped us to quickly establish distribution at launch and increase rotation. Sales are on track. With a 50% share of the total campaign budget, DOOH was a central component of the media strategy. The high visibility at high-traffic locations contributed significantly to brand awareness and sales. DOOH was a fundamental component of our launch campaign – and it paid off. In view of the successful results, the European Pizza Group is certain: DOOH with Livesystems is firmly planned as part of future campaigns.»