Focus on young talent

The objective

BKW aims to position itself as a good employer and company providing training in the regions of the respective subsidiaries. Awareness of its role as a training company is to be increased via DOOH.

The aim is to bring young people to the website with attractive images and to make them enthusiastic about their company.

The brief

Boost awareness of BKW as a company providing training and increase traffic to target URLs.

Too low awareness among young people and their influencers in order to be perceived as a potential employer. Apprenticeships of systemic significance although insufficient public awareness.

The implementation

«Work with us - awareness» campaign

• 04.04.2024 – 05.05.2024
• Public transport – 76 advertising sites
• Cityscreens – 116 locations
• 2,636 million Absolute net reach
• 38% Net reach
• 33,576 million Gross contacts

The First One – More to Come

Livesystem has implemented our first-ever DOOH campaign focusing on BKW apprenticeships in an optimal manner. The campaign along with the market research subsequently carried out showed the high impact of the channels used and the receptiveness to advertising of our target groups. The goal of creating broad awareness exceeded our expectations. The collaboration was extremely enriching, proficient, uncomplicated and cooperative.

Mariel Nussbaum, Employer Branding BKW

The results are convincing

Tangible, measurable campaign results from market research confirm the effect

Source: Results from representative zero measurement and survey after brand perception campaign by dieMarktforscher.org

• 3% spontaneous awareness
• 6% prompted awareness
• 8% attractiveness as an employer in French-speaking Switzerland
• 5% attractiveness as an employer in German-speaking Switzerland