04.08.2024
WWF moves millions
WWF Switzerland used digital advertising on over 600 screens and increased traffic to the donation page by 400 percent. Over 14 million contacts were reached.
The objective
WWF Switzerland wants to increase traffic to its website and thus increase donations. The campaign and visits to the website will also increase awareness of the activities of WWF Switzerland.
The aim is to raise awareness of WWF's causes by using appealing visuals and encourage people to visit its website and ideally make a donation.
The brief
Increase awareness of WWF Switzerland and increase traffic to the target URL.
Awareness of WWF Switzerland and traffic to its website are still too low.
The implementation
Traffic booster campaign
- 04.12.2023 – 17.12.2023
- Public transport – 55 advertising sites
- Retail – 402 locations
- City Screens – 176 locations
- 3.378 million Absolute net reach
- 49% Net reach
- 14 million Gross contacts
Strong recall value
This campaign demonstrated that Livesystems' digital posters and screens are an excellent channel, not only for reaching our target group but also for combining awareness and conversion goals.
Lisa Bounoure, Manager Fundraising & Brand, WWF Switzerland
The results are convincing
Tangible, measurable campaign results from market research confirm the effect
Source: results from the representative survey in cooperation with dieMarktforscher.org and results on the WWF website after the campaign
- 400% increase in visitor numbers to WWF Switzerland's donation page
- 1 in 3 people who recall the advertising have visited the WWF Switzerland website
- 9% increase in users
