The aroma of coffee fills the air.

Livesystems, in collaboration with Mediaschneider AG, Zurich, implemented a drive-to-store campaign for Starbucks Switzerland. The goal was to encourage visitors using public transport to visit stores in their area. Livesystems' geotargeting was used to advertise stores within a 300-meter radius, accessible at the next stop.

Campaign Key Data

• Generate reach for a defined target group through digital screens in public spaces
• Broadcast within a 300-meter radius through geotargeting
• Day and time targeting for even more dynamic campaigns

We faced the challenge of adapting the Starbucks campaign to the location of each store. Susanne Schlatter, Managing Director of Mediaschneider AG, had an idea for how we could use the medium in public transport in a new, creative way that's even more targeted.

What matters to me in the overall planning is that the campaign contributes to Starbucks' goals. The fact that the brand stands out from the competition through innovation is all the more valuable. Livesystems responded to our idea within a very short time and implemented a highly sophisticated campaign with great care and passion. Of course, what counts in the end are the results. We were able to demonstrate these precisely thanks to the market research findings. Thank you Livesystems for the teamwork and the effortless implementation!

Laura Castellana, Client Service Director, Mediaschneider AG

• Factsheet Starbucks (PDF)