16.09.2024
Metro Boutique stands out.
With digital advertising, Metro Boutique reached almost half of German-speaking Switzerland. It was particularly strong among young target groups and had a noticeable effect on brand awareness.
The objective
Metro Boutique would like to raise its brand awareness via DOOH.
The objective is to reach the young target group of 15 to 29-year-olds and to communicate the core messages «your source for nice styles» – «your no. 1 for premium and niche brands».
A new, important location in Geneva will be announced.
The brief
Increase awareness of Metro Boutique as a provider of young, modern styles and announcement of new location in Geneva.
Too low awareness among young people. The new, important location in Geneva is not yet known.
The implementation
«Awareness» – campaign
- 16.09.2024 – 29.09.2024
- Public Transport – 124 advertising sites
- Gas Station– 170 locations
- Cityscreens – 47 locations
- 3.327 Mio. Absolute net reach
- 47.5% Net reach
- 23.907 Mio. Gross contacts
Laying the Foundation – Building the Future
The brand awareness campaign in combination with subsequent market research showed us how effective (D)OOH advertising can be for a young, trend-conscious target audience. The insights gained provide a valuable basis for making our future integrated communications strategy even more creative and specifically tailored to the target group. Cooperation has been consistently professional, transparent and conducted in a spirit of partnership – an experience that we greatly appreciated.
Kevin Brunner, Offline Marketing Manager – Metro Boutiques AG
Denis Spycher, COO – Metro Boutiques AG
The results are convincing
Tangible, measurable campaign results from the market research and contact measurement are confirmation of its effect
Source: results from representative measurement and survey according to the brand perception campaign carried out by “intervista” (measurement sample size n = 3,963 / survey sample size n = 1,008)
- Almost half of the population had at least one contact with the campaign – 11% of the population on the first day
- An above-average number of people aged under 30 and people in western Switzerland were reached
- Increased spontaneous and prompted awareness
