Programmatic DOOH - digital real-time advertising
Market leader for programmatic DOOH in Switzerland.
Over 13,000 screens. Full coverage. Livesystems offers you the largest programmatic DOOH network in Switzerland. Reach your target group in real time – digital advertising with data-based planning and maximum efficiency. Place your campaign where people are on the move and make the most of your advertising budget.
How does programmatic DOOH work?
Unlike traditional booking, out-of-home programmatic advertising is automatic and happens in real time – based on target groups, budget or desired contact numbers. Livesystems takes digital out-of-home programmatic advertising to the next level: dynamic, flexible and transparent.
Livesystems uses Intervista's Footprint Panel. This allows you to know exactly when and where how many people are on the move – depending on the season, day of the week and time of day. This forms the basis for targeted DOOH programmatic targeting with maximum relevance.
Maximum flexibility: control your message by region, time or day of the week – with pinpoint accuracy thanks to GPS zones and in real time.
You can see how your campaign is performing at any time via your booking platform – up to date, transparent and measurable. This allows you to use Programmatic DOOH with maximum control.
Book now: Switzerland's largest programmatic DOOH network
Reach your target audience in real time – flexibly, data-driven and automated. Programmatic DOOH delivers your message exactly where it matters. Digital out-of-home programmatic has never been easier.
Your advantages with Livesystems
- Extensive network: Over 13,000 screens available for programmatic booking – national coverage with around 60% reach within a week.
- Real-time analysis & flexibility: thanks to sophisticated targeting options for precise out-of-home programmatic marketing.
- Measurable & efficient: Insights through continuous data collection and clear KPIs.
- Integration of external data: For even greater relevance of your DOOH programmatic campaigns.
Clever targeting, maximum impact
Our basic services at a glance.
GEO targeting
Your target area is our strength. From national to hyper-local, anything is possible.
DAY/TIME targeting
Reach your target audience at the right time. Ideal for digital out-of-home programmatic strategies.
DYNAMIC targeting
Multiple subjects? No problem – dynamically demonstrate the diversity of your offering.
DATA targeting
Use external data such as weather, stock markets or POIs for maximum relevance.
We reach your target group – with pinpoint accuracy
With Livesystems, you can enjoy the benefits of the largest programmatic DOOH network in Switzerland. Use smart targeting options to get the most out of your budget.
Retailer lists
Consumer characteristics
Geographical areas
Geotargeting
Time
Stock market data
POI
Success stories in programmatic DOOH
Two programmatic experts demonstrate how well DOOH programmatic works. Learn from real-life cases, gain insights into creative implementations and use the know-how for your own campaign.
3 questions for Mirco Guadagnin, Lead Product Management at Livesystems
How is programmatic advertising changing the world of advertising? In this interview, Mirco Guadagnin, Lead Product Management at Livesystems, explains how the technology enables dynamic, data-driven campaigns and which companies have already implemented it cleverly.
Programmatic DOOH campaign at Mediaschneider
Andreas Weiss, Chief Strategy Officer at Mediaschneider, gives us an exclusive insight into his perspective. Read on to find out what advantages he sees for agencies and advertisers and what ideas he is considering.
Start programmatic planning
Start your programmatic campaign now with Livesystems. Take advantage of programmatic DOOH – fast, data-driven and with nationwide visibility.
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