13.03.2025
Proof of Concept City of Kriens
Kriens: a digital hotspot thanks to forward-thinking urban planning
Livesystems is equipping the city of Kriens with a total of 10 DOOH screens at various central locations. Livesystems has successfully won the concession by beating the competition and has been commissioned by the city of Kriens to market and operate the digital advertising locations. With around 30,000 residents, Kriens is the second-largest city in Central Switzerland and is growing continuously.
Over the years, Kriens has evolved from a traditional industrial and working-class community into a modern hub for business and services. This transformation has been driven by a strong focus on digitalization, forward-thinking urban planning, and long-term development strategies. As a result, Kriens remains an attractive place for residents and businesses alike.
Livesystems relies on a mix of proven formats and innovations. The restrained, simple design of the digital screens fits perfectly into the cityscape. This offers residents a decisive added value and supports the rapid development of the city of Kriens. While 8 advertising screens are used commercially, two digital screens provide important information from the city of Kriens on current topics. This benefits all target groups: the city of Kriens has an innovative, contemporary communication channel that offers significant added value in its interaction with the population. Posts can be projected onto the screens in no time at all, enabling the city to respond to events at short notice. In addition, residents are provided with up-to-date information at all times.
With the city screens, we have the opportunity to address residents and guests of Kriens directly on site and provide them with information on traffic, culture and other important information from the city administration. The development and establishment of this additional channel together with Livesystems is running efficiently and on an equal footing. Personally, I like how the people in charge at Livesystems apply new digital possibilities with attention to maintain a good cityscape.
Long-term urban development pays off
With Mount Pilatus right on its doorstep, a wide range of cultural offerings, and access to the A2 highway, Kriens has become a major transportation hub that attracts a high volume of visitors. Through its partnership with Livesystems, the city benefits directly from the marketing of the Screens: A portion of the advertising revenue generated flows back to Kriens and can be used for further innovative city projects.
The DOOH screens will be fully installed in 2026 in accordance with the licence agreement.
High audience numbers attract advertisers
The cooperation between Livesystems and the city of Kriens not only means growth for the company , but also a clear advantage for advertising customers. They can use the high-quality DOOH spaces in their region for their advertising campaigns and optimally address their local target group. A DOOH advertising campaign generates a net reach of 150,000 with over 1.6 million gross contacts(1). In total, the comprehensive advertising network of Livesystems measures over 13,000 DOOH screens and achieves a reach of 92% throughout Switzerland(2).
For us, the town of Kriens is an important partnership in a rapidly growing urban area and a prime example of a successful cooperation with shared goals. We can expand our coverage in Central Switzerland and at the same time provide the town of Kriens with a tool for communicating with its population.
(1) Basis for calculation: 6-week DOOH campaign, advertising pressure: strong, Link Inventory Finder
(2) Basis for calculation: 6-week DOOH campaign, advertising pressure: strong, Link Inventory Finder
