05.08.2026
Wide Reach Meets Strong Impact
Livesystems and Renault Suisse SA demonstrate how a nationwide campaign generates attention and boosts interest in electric mobility.
Renault Suisse SA aims to raise the profile of the Renault 5 and Renault 4 electric models throughout Switzerland and reach potential car buyers in a targeted manner. With its campaign at Gas Stations, Renault is generating significant attention in a setting that is directly relevant to mobility. A representative survey by dieMarktforscher.org demonstrates the impact:
Traffic Booster with measurable impact
- 87% purchase intent among people who recall the ad
- Purchase intent is thus 26 percentage points higher than among people who do not recall the ad
- Approximately 50% ad recall among potential car buyers
- Up to 85% rate the ad as trustworthy
With over 7.18 million impressions and a reach of 27 percent, Renault reached its target audience throughout Switzerland. The campaign achieved strong recall rates and high acceptance, particularly among people with concrete purchase intent.
With Livesystems, we were able to present Renault’s electric vehicles in a setting that perfectly matches our models in terms of both content and emotion. The results speak for themselves: high reach among the EV target audience, strong recall rates, and measurable ad acceptance. Livesystems has impressively demonstrated that DOOH does far more than just create visibility—it increases brand affinity, purchase intent, and positive brand perception.