04.11.2026
High advertising recall meets high willingness to buy
Ackermann’s DOOH campaign, in collaboration with Livesystems, demonstrates how effectively Digital Out of Home reaches target audiences likely to make purchases, conveys brand messages and leads to a higher intention to buy.
The results are impressive: up to 50 per cent ad recall amongst regular online shoppers, strong scores for brand fit and trustworthiness, and a significantly higher purchase intent amongst those exposed to the advert.
Our new success story with Ackermann illustrates what these results mean for the advertising impact of DOOH.