03.07.2025
Exclusive interview: CEO Adriano Beti in conversation with the Economic Forum
A fundamental change is underway in outdoor advertising.
Instead of static posters, digital screens are increasingly dominating the landscape, displaying content in a flexible, data-driven and targeted manner. In Switzerland, Livesystems AG is driving this change forward with innovative spirit and technological expertise. With a network of over 13,000 digital advertising spaces in public areas, the company is demonstrating how outdoor advertising is conceived and implemented today.
