05.02.2026
Livesystems and Eventfrog join forces
Livesystems and the Swiss event and ticket platform Eventfrog are joining forces to broadcast event content. Since 1 February 2026, the two companies have been bringing regional event highlights directly to digital screens in public transport, retail outlets and petrol stations.
At a time when digital attention is a scarce commodity, Eventfrog and Livesystems are focusing on local relevance in physical spaces. The aim of the collaboration is to showcase Switzerland's diverse cultural and social offerings in places where people spend their daily lives.
Regional event agenda on over 13,000 screens
At the heart of the collaboration is the integration of curated Eventfrog event calendars into the Livesystems programme network. The content is displayed on a location-specific basis, offering passers-by and travellers an up-to-date overview of what is happening in their immediate vicinity.
‘Through our partnership with Livesystems, we are bringing our organisers' events directly into people's everyday lives. We are building a bridge between digital event planning and physical presence in public spaces,’ explains Mike Müller, Managing Director of Eventfrog.
New advertising formats for event organisers
In addition to editorial integration, event organisers now have access to an attractive new offering: in numerous cities and regions, event promotions can be booked directly via the Eventfrog marketplace in the Livesystems DOOH network. This means that even smaller, local events can benefit from the enormous reach of over 13,000 screens.
‘The location- and time-dependent playback of content guarantees high relevance with minimal wastage,’ adds Marco Gasser, CSO of Livesystems. ‘We are delighted to be working with Eventfrog to further increase location attractiveness through high-quality event content.’
About Eventfrog:
Eventfrog is Switzerland's largest event and ticketing platform. With its innovative model, it enables event organisers to sell tickets free of charge and offers a central point of contact for event seekers throughout the DACH region.