25.08.2026
Wide Reach Boosts Four ipso! Education Brands
Livesystems is bringing ipso!’s educational offerings to the forefront across Switzerland. The campaign targets people who are actively considering continuing professional education—and reaches exactly this audience.
The results demonstrate the impact of digital outdoor advertising in the education sector: For the four ipso! brands featured in the campaign, ad recall among the target audience ranges from 45 to 49 percent. At the same time, brand awareness and recommendation rates are rising for all four brands.
Screens in buses and trams are particularly effective. And the campaign reaches the right people: The profile of those who recall the ad closely matches the profile of people with a concrete intention to pursue continuing education.