25.08.2026
Wide Reach Strengthens Four ipso! Education Brands
Livesystems and ipso! demonstrate how digital out-of-home advertising raises awareness of educational offerings and strengthens brands among people with a concrete intention to pursue continuing education.
ipso! brings together various educational offerings under one roof. With its nationwide campaign for IBZ, HWS, IFA, and NSH, ipso! aims to increase brand awareness and reach people who are thinking about their professional future. A representative survey by dieMarktforscher.org conducted before and after the campaign demonstrates its impact:
Traffic Booster with measurable results
- 45–49% ad recall among people with a concrete intention to pursue continuing education
- Higher brand awareness for all four ipso! brands featured in the campaign
- Higher recommendation rates for all four brands
- Particularly high recall rates on digital billboards and Screens in buses and trams
With over 20.8 million impressions and a net reach of 33 percent, the campaign achieves high visibility throughout Switzerland. Crucial for education providers: The advertising reaches exactly those people who are specifically interested in continuing education. Among those who recall the ads, the likelihood of recommending ipso! brands is even higher.
The demographics of people who want to pursue continuing education are nearly identical to those who remember the ads. This also demonstrates how effectively the target audience was reached through DOOH.