28.08.2026
Wide Reach Ensures Strong Brand Impact
Livesystems, FORS, and ASKO demonstrate how a nationwide campaign builds brand awareness and strengthens brands among potential buyers.
FORS, in partnership with ASKO, brings Scandinavian home appliances into Swiss households. With this campaign, FORS aims to increase the visibility of the ASKO brand throughout Switzerland and specifically reach people who are considering purchasing a new home appliance. Representative market research shows the impact:
High reach, strong brand impact
- 46% ad recall among potential buyers
- ASKO’s brand awareness increases from 39% to 56%, and FORS’s from 44% to 54%
- Recommendation rates rise by 10 percentage points for ASKO and by 8 percentage points for FORS
- Favorability, as well as perceptions of innovation and quality, improve significantly
With over 28.4 million impressions and a 62 percent net reach, the campaign achieves a high level of visibility throughout Switzerland. At the same time, it reaches precisely those people for whom the purchase of a household appliance is currently relevant. Thus, the campaign combines high reach with a measurable impact on brand awareness, brand image, and word-of-mouth recommendations.
The profile of people who recall the advertisement is nearly identical, confirming that the desired target audience was very effectively reached.