Target group targeting
More impact. Less wastage.
Tailor your advertising to the weather, time and target group. Take digital out of home (DOOH) to the next level with our data-based target group targeting.
Target group targeting
Over 60 precise target group targeting options ensure that your campaign runs exactly where your target group is active.
Smarter delivery. More targeted impact. More efficient investment.
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How it works
Use one of the largest DOOH networks in Switzerland.
More than 13,000 digital screens at petrol stations, train stations, on public transport, in post offices and in high-traffic locations generate 96% coverage in Switzerland.
Define your target group with pinpoint accuracy
Choose from over 60 variables, for example:
Age, income, household size
Ownership of an electric car
Customers of specific banks or insurance companies
Family status & children in the household
Selecting the best locations based on data
Thanks to the Footprints panel from intervista – Switzerland's largest mobility study – with over 3.4 million contacts measured and over 115,000 interviews.
Your advantages
Combine target group attributes with event-based targeting: weather, time of day or day of the week.
- The principle works for every industry: automotive, retail, telecommunications, hospitality, tourism and many more.
- Maximum relevance – your message reaches the people who need to see it above average.
- Minimisation of wastage – your budget ends up where it has the greatest impact.
- Flexible combinations: demographic
- Swiss data quality – independently measured & analysed.
Get started easily – without detours
Whether you're an SME, agency or large enterprise – our targeting options are suitable for every type of booking.
You book directly with Livesystems, we take care of the rest: booking, processing and creative control.
The result: smart delivery without any additional hurdles.
A practical example
With the help of data-based targeting, an insurance company can advertise specifically in those areas where there is still growth potential.
For an even more targeted approach, it can also address younger and older target groups with tailored messages. This ensures that every advertising message is as relevant as possible – tailored to age, life situation and regional differences.
Terms
| Product | Gross CPM | Surcharge |
|---|---|---|
| Public Transport | CHF 12 | + CHF 2.– pro Targeting |
| Gas Station | CHF 17 / CHF 30 | + CHF 2 per targeting |
| Point of Interest | CHF 17 / CHF 30 | + CHF 2 per targeting |
| Centres and Streets | CHF 17 / CHF 30 | + CHF 2 per targeting |
| Point of Sale | CHF 17 / CHF 30 | + CHF 2 per targeting |
| Train Station | CHF 30 | + CHF 2 per targeting |
Calculation example
Environment: Cityscreen
Gross CPM (CHF 30)
+ Target group characteristics 15-29 years old (+CHF 2)
+ Income (+CHF 2)
Result: Gross CPM CHF 34