02.06.2026
DOOH screens for the Bernese Oberland
AFA Bus’s fleet of buses will now be equipped with the Livesystems system. With the new partner location, Livesystems is expanding its DOOH network with over 13,000 screens throughout Switzerland.
A total of 33 screens in 21 vehicles of the AFA fleet have been equipped with the system, enabling more than 2.6 million gross contacts per year. The 15 lines through the Bernese Oberland are used by a wide variety of passengers every day – commuters, hiking groups, snow sports enthusiasts and tourists from abroad.
The aim of the cooperation is to entertain passengers on their journeys with exciting news. At the same time, Livesystems’ screens provide ideal advertising spaces for effective regional and national campaigns. Advertisers benefit from the high visibility of the screens and the active, mobile target group that travels on the buses in the Bernese Oberland.
As a pioneer in digital outdoor advertising in public transport, we are jointly creating new opportunities for targeted advertising on buses. At the same time, we are enhancing the service for passengers – with the best entertainment and relevant information in real time.