09.03.2026
A charismatic DOOH campaign raises awareness of ski region
Using humour on the slopes to achieve success: Livesystems and the Adelboden-Lenk-Kandersteg tourism organisation demonstrably strengthened the brand with their DOOH winter campaign #FeelTheLove. The advert featuring brand ambassador Kaya Yanar surprised audiences – and the advertising industry.
Perfect grooves, perfect panorama – and right in the middle of it all, cult comedian Kaya Yanar, searching for the perfect snowflake. The Adelboden-Lenk-Kandersteg region kicked off the winter season with humour. And thanks to Livesystems, it was a success: the DOOH campaign, which brought Alpine joie de vivre to screens at over 1,080 high-traffic locations in Switzerland for two weeks, exceeded all targets.