Everything you need for campaign planning
Find fact sheets, production guidelines, and answers to the most frequently asked questions about advertising on BERNMOBIL buses and trams.
Print Campaign
Make your brand visible on buses and trams and find the advertising solution that best supports your campaign objectives.
Everything You Need to Know About Your Production
Digital Advertising
Launch your digital campaign on BERNMOBIL’s screens and explore available coverage areas, campaign durations, and advertising options online.
Find Inventory
Make your brand impossible to miss across the city.
Reach more than 1.2 million advertising impressions each week throughout the Bern region.
Digital Campaign
Launch your digital campaign on BERNMOBIL’s screens and explore available coverage areas, campaign durations, and advertising options online.
Print Campaign
Make your brand visible on buses and trams and find the advertising solution that best supports your campaign objectives.
Need advice?
Do you have questions about advertising formats, reach, or campaign implementation? Our experts will help you find the right solution for your campaign.
Frequently Asked Questions About BERNMOBIL Advertising
Plan your campaign with confidence. Find answers to key questions about ad formats, reach, target audiences, pricing, and booking opportunities on buses and trams in Bern.
Advertising on BERNMOBIL is available in both digital and analog formats across buses and trams. Options include digital Screens inside vehicles, interior advertising, vehicle-wrap advertising, and special advertising formats. For campaigns starting January 1, 2027, Livesystems will be the official marketing partner.
Advertising on BERNMOBIL reaches commuters, students, families, professionals, tourists, and city visitors every day on Public Transport.
BERNMOBIL offers a range of advertising solutions, including digital screens inside vehicles, exterior vehicle advertising, and interior advertising on buses and trams.
Tram advertising in Bern delivers strong visibility in the heart of the city and along high-traffic routes through the city centre.
Yes. A total of 653 digital Screens are available across BERNMOBIL network.
Buses and trams operate throughout Bern and the surrounding metropolitan area every day, creating repeated exposure and sustained visibility among your target audience.
BERNMOBIL's network serves the city of Bern and the surrounding metropolitan area, regional bus routes in the Münsingen and Belp regions, as well as local and tangential routes in Bern West and Bümpliz.
Livesystems will become BERNMOBIL’s official marketing partner on January 1, 2027. Campaign bookings are already available. Please contact the representative for your region for further information.
The networks include tram and bus routes throughout the city of Bern, the greater Bern region, as well as regional and local routes. A complete overview is available in the fact sheets and network maps.
Depending on the route, passengers spend several minutes on the vehicle. In the city of Bern, the average time spent on board is up to 6.5 minutes.
BERNMOBIL generates approximately 1.2 million gross impressions per week in the Bern region through its digital advertising network.
In-vehicle advertising reaches passengers throughout their entire journey. Vehicle advertising delivers mobile visibility in public spaces and the urban landscape.
Yes. BERNMOBIL campaigns can be combined with other digital advertising networks operated by Livesystems across Switzerland.
BERNMOBIL offers a range of digital and analog advertising formats to suit different campaign objectives and budget levels.
From January 2027, digital screens on BERNMOBIL can be booked programmatically through the Livesystems digital DOOH network.
No. Digital advertising is booked on a zone-based model. Four different zones are available, allowing you to target audiences in specific areas of the BERNMOBIL network.
No, it is not possible to select specific routes for Hanging Displays and Windows Decals. The ads are placed on available vehicles within the booked network. This allows you to reach a broad audience within the respective area.
Audience data was collected—as with the rest of our inventory—by the research firm Intervista. Measurement of interior and exterior formats is currently being rolled out gradually. For now, only raw impressions are available.
In-Vehicle Formats
Similar to the measurement of screen contacts within vehicles, public transportation trips are also recorded to measure contacts with analog advertising inside vehicles, such as hanging signs or window decals. The following rule applies: during a trip, there can be only one contact per person with an advertising medium, regardless of how long that person remains in the vehicle.
Since not all passengers can see every advertising medium inside the vehicle, a visibility reduction factor is applied. For buses, this factor is 50% per advertising medium per trip; for trams, it is 75%.
Outdoor Media
The likelihood of exposure to outdoor advertising was measured as an example as part of a pilot project, using a sample of 22 vehicles. To this end, beacons were installed on BERNMOBIL trams and buses. These beacons continuously transmit a Bluetooth signal that can be detected by participants in the intervista mobility panel. This made it possible to measure the time spent in the immediate vicinity of the vehicles.
The measurement period ran from March 23 to June 14, 2026. The results were extrapolated to the Swiss resident population aged 15 to 79. Average values per vehicle were thus calculated. These data do not contain any information on the visibility of the advertising surfaces.