Transparent data. Measurable impact.

With Inventory Finder, you can plan your DOOH campaigns easily, flexibly and independently. The tool gives you a complete overview of our entire inventory and provides you with all performance figures and target group insights for your campaign in just a few clicks.

The performance values come from the independent market research institute intervista. The company was founded in 2010 and stands for sound, technology-supported market research. With many years of experience, state-of-the-art methods and a Switzerland-wide panel, intervista provides a reliable basis for your campaign planning.

Our entire DOOH inventory is continuously measured. Performance figures are updated every four weeks and are based on comprehensive data collection since 2022. This allows you to plan your campaign at any time with up-to-date, reliable figures.

Our performance values are based on mobility data from intervista's Switzerland-wide footprint panel with around 4,000 participants. Anonymised geodata is used to record when people are in the vicinity of our screens. Additional measurement points such as beacons and mobility data ensure precise recording of actual contacts.

• Method description (PDF, 611 KB)

Livesystems is the first outdoor advertising company in Switzerland to make seasonal differences in mobility visible. In collaboration with the market research institute intervista, the measurement frequency has been significantly increased: instead of twice a year, data is now collected continuously throughout the year. This is based on a Switzerland-wide mobility panel with 4,000 participants.

This continuous recording allows seasonal movement patterns to be differentiated down to the calendar week level. Each week has its own movement factor, depending on seasonal events. This results in more accurate performance values for each season and a realistic assessment of the actual reach of a campaign.

In addition, hourly differences throughout the day are also taken into account: special time slots – such as the 7 a.m. rush hour on public transport – have significantly higher contact figures than off-peak times such as 2 p.m. Such differences are directly incorporated into the price calculation.

The depth of data obtained enables dynamic campaign planning: the new pricing model is based on standard CPM values and automatically takes into account seasonal fluctuations, weekdays and special time slots. Livesystems not only maps real changes in mobility, but also ensures that you only pay for the contacts that are actually achieved. Precise, fair and data-driven.

Based on mobility data and beacon signals, we determine when people are in the immediate vicinity of our screens. This is followed by visibility weighting: factors such as screen size, orientation, passing speed, viewing angle, dwell time, operating time and screen density are taken into account – for a realistic and high-quality performance evaluation.

Privacy is our top priority. All participants in the Footprints panel have expressly consented to the use of their movement data. The data is completely anonymised and does not allow any conclusions to be drawn about individual persons. Livesystems strictly adheres to the provisions of the GDPR and the DSG.

In one year, the Footprints panel of around 4,000 people will record around 800,000 visibility-weighted contacts. The data comes from Livesystems screens in public transport, at petrol stations, in post offices, migrolino convenience stores, on city screens and at F12D locations – and proves the actual impact of your campaign.

Reach development shows how the net contacts achieved develop over the course of your campaign. This allows you to see exactly whether your budget and the products used are achieving the desired effect. The calculation takes into account both weekdays and calendar weeks – for precise and transparent planning.

Not every contact is equally valuable. Visibility weighting shows how likely it is that a person will actually notice your advertisement. Intervista has developed visibility weightings based on industry standards from SPR Plus.

The following factors are included in the evaluation:

• Location, size and orientation of screens
• Obstructions to visibility caused by buildings
• Speed and viewing angle when passing by
• Operating hours and visibility
• Number and density of screens in the surrounding area
• Movement intensity (digital attraction): steady, animated or full motion

This weighting ensures that you receive meaningful performance values – transparent and realistic.

The daily price of your campaign is calculated using the following formula:
Gross contacts per day × CPM of the product / 1,000

Several factors are included in the calculation, including calendar week, day of the week, time of day (e.g. all day or only hourly), public holidays, spot length (e.g. 10 seconds) and selected advertising pressure (e.g. "strong"). This gives you a realistic and transparent price basis for your planning.

No final performance data is yet available for spaces marked with "introductory offer". To enable you to plan and book anyway, we provide provisional guidelines for gross contacts per day, which serve as a basis for price calculation.

You can choose between "Regular", "Strong" and "Strong+". These levels determine how often your advertising material appears on our screens per day, depending on the selected environment.

Example: On the Public Transport Screen, your ad will run every 12 minutes with "Regular". The gross CPM here is CHF 12 per 1,000 contacts.

Once your DOOH planning is in your shopping cart, you can easily share it with others by clicking on "Share selection". You will receive a link that you can forward to your colleagues – so your team can view the planned campaign directly.

In the filter menu, you can narrow down your selection by WEMF economic areas – individually or in combination. This allows you to plan precisely where your target group is on the move.

What are environments?

Environments refer to the various settings in which Livesystems offers digital advertising space – for example, on public transport, at petrol stations or in cities. You can decide whether you want to run your campaign across all environments or target specific ones. If your target group primarily uses public transport, for example, "Public Transport" is ideal.

Filter by environments

In the filter area of the Inventory Finder, you can select any combination using the "Environments" drop-down menu.

What are networks?

Networks are predefined combinations of inventory that offer particularly strong performance. One example is the "Top 100" network, which contains the best-performing DOOH locations in Switzerland. This makes your planning more efficient.

Filter by networks

In the filter area under "Networks", you can select suitable combinations, which you can then add to your shopping cart and share with your team.

Under the "Restrictions" menu item, you can exclude specific inventory. If nothing is selected, the tool displays the entire inventory. Each restriction selected automatically removes the corresponding inventory.

You can show or hide unselected inventory using the eye icon on the map. Unselected items appear grey.

Use the green shopping cart icon above the results or in the detailed view to add inventory to your shopping cart.

You can remove inventory using the red shopping cart icon or in the detailed view or shopping cart view.

The results can be sorted by WEMF region, price or environment/product. You will find the options above the results display.

In the shopping cart, you will find the "Performance values" tab. Here you will find important key figures such as gross and net reach, GRP, OTS or reach in percent, as well as target group information.

Clicking on the zoom icon on the map switches it to full screen. You can return by clicking on the close icon.

You can export your DOOH planning as an Excel file. Images are provided as URLs. Performance values and graphics such as reach development can also be downloaded as Excel or image files.

To ensure that statistical standards are met, the Inventory Finder displays contact categories instead of specific gross values for individual inventory items.

Under "Show results", you can see all hits according to your filter settings. Under "Show shopping cart", you will find the inventory you have already selected for your campaign.

Gross contacts are all contacts that can potentially be reached with the selected advertising pressure in the selected period. Multiple contacts are possible.

Net contacts refer to all contacts that were actually reached with the selected advertising impression during the selected period. Each contact is counted once; multiple contacts are not taken into account.

The percentage of net contacts in relation to the total population of Switzerland.

Calculation:

Net reach (absolute) / total potential (absolute) x 100

The opportunity to see (OTS) indicates the frequency. The key figure shows how often a person came into contact with the corresponding advertising campaign on average.

Calculation:

Total number of contacts (gross contacts) / net reach (absolute)

The Gross Rating Point (GRP) represents the gross reach of the selected inventory within a specific target group (here, all net contacts) as a percentage.

Calculation:

OTS x net reach in %

The gross CPM shows how much gross expenditure is required to generate 1,000 contacts in a campaign.

Calculation:

CPM gross = gross costs / gross contacts * 1,000

The net CPM shows how much net cost is required to generate 1,000 contacts in a campaign. Unlike the net CPM, this value takes discounts into account.

Calculation:

Net CPM = net costs / gross contacts * 1,000

The cost per point (CPP) indicates how much a gross rating point (GRP) costs in relation to the net price.

Calculation:

Net costs / GRP

WEMF areas are groups of municipalities that form self-contained economic areas where people live, work and spend their free time. In communication planning, WEMF areas are used to plan target group addressing in the relevant regions.