Saas-Fee/Saastal wanted to increase the number of guests visiting the region in autumn. Compared to the winter season, the autumn season still had potential for improvement.
The aim was to inspire people to visit the region of Saas-Fee/Saastal in autumn – for day trips, short breaks or holidays – with appealing images.
Increase visitor frequency for autumn
Fewer visitors in autumn
«drive to destination» campaign
“The breadth and effectiveness of the campaign made it possible to draw attention to the autumn season in the Saas-Fee/Saastal region. The general response and the results on saas-fee.ch, the destination’s web shop and the registered overnight stays are proof of the campaign’s success. The collaboration with Livesystems and Marktforscher.org was effective, uncomplicated and extremely pleasant right from the outset.”
Mattia Storni, Head of Marketing
Michelle Bumann, Marketing Manager
Concrete, measurable campaign results confirm the effect
Source: Measured performance in October 2023 compared to October 2022