Success Story Adelboden-Lenk-Kandersteg

The objective

Adelboden-Lenk-Kandersteg would like to increase the traffic on its website. The aim is to increase awareness of the ski resort and the possibility of planning and booking winter holidays via the website.

The aim is to attract guests to the website with appealing images.

The brief

Increase awareness of Adelboden-Lenk-Kandersteg and increase traffic to the target URL

Icon Karte Distanz

Too little awareness of the destination and the possible winter activities in the area

The implementation

«Traffic-Booster»

  • Icon Calendar
    27.11.2023 – 10.12.2023
  • Icon Public Transport
    Public Transport – 72 advertising areas
  • Icon Retail
    Retail – 365 locations
  • Icon Cityscreens
    Cityscreens – 149 locations
  • Instore – 262 locations
  • 3.828 million absolute net reach
  • 55% net reach
  • 23.475 million gross contacts

Be curious to break new ground

"With the campaign on Livesystems' channels, we have achieved our goals of anchoring our brand, attracting potential guests to our website and generating bookings in our region. The results (conversion) exceeded our expectations. Realised with a competent and friendly team from Livesystems.“

Dominique Lüthy, Managing Director / Head of Marketing and Sales at Tourismus Adelboden-Lenk-Kandersteg

The results are convincing

Concrete, measurable campaign results confirm the effect

  • 35% users/visitors to the website
  • 41% pageviews

Source: Performance measurement December 2023 compared to December 2022.