DOOH is the new star in outdoor advertising. It began in 2000 with the first screen that could be used for commercial purposes. In the meantime, more than 10,000 screens are available for booking at highly visible locations throughout Switzerland - and the number is growing daily.
Digital out-of-home advertising has several advantages: A high degree of flexibility, uncomplicated subject change, low production costs and diverse availability. All our screens can be booked individually and within a few hours.
Our environments
4.3 Mio. +
Net contacts weekly
10’000 +
Screens
3’500 +
Locations
Figures collected in cooperation with intervista
for the Swiss population aged 15 to 79 years
Net contacts as at April 2024
Add-ons
The Swiss are rightly proud of their public transport. Switzerland has one of the densest networks of train and bus connections in the world, and millions of people use public transport every day. Our screens keep passengers entertained on their journeys with a mixture of news, weather and advertising.
Screen formats:
Landscape format
3.1 Mio. +
Net contacts weekly
8’800 +
Screens
4’500 +
Vehicles
Figures collected in cooperation with intervista
for the Swiss population aged 15 to 79 years
Net contacts as at April 2024
Add-ons
Measured by head of population, no other European country has a bigger or denser network of gas stations than Switzerland. Switzerland is home to a total of 3,357 gas stations. 40% of them have shops attached, with a growing tendency. Our screens are located at the pumps and by the entrances to shops, so your advertising is bound to attract attention.
Screen formats
Portrait & Landscape
938’000
Net contacts weekly
2’500 +
Screens
490 +
Gas Station
Figures collected in cooperation with intervista
for the Swiss population aged 15 to 79 years
Net contacts as at April 2024
Add-ons
Digital advertising is increasingly being used in cities. In the area of digital out-of-home, traditional posters are being steadily dismantled and replaced by screens - whether on the street or in car parks and other locations. Livesystems offers two products in the city environment: The Cityscreen (portrait format) and the F12D (landscape format).
Screen formats:
Portrait & Landscape
450’000
Net contacts weekly
50 +
Screens
50 +
Locations
Figures collected in cooperation with intervista
for the Swiss population aged 15 to 79 years
Net contacts as at April 2024
Add-ons
Train stations are important transport hubs, and the Swiss are world-champion rail travellers, covering more miles per head than anyone else. We are continually expanding our presence in the rail sector. Our screens can be found at station entrances and exits, on platforms, in front of station buildings and at station shops.
Screen formats:
Portrait format
175’000
Net contacts weekly
31 +
Screens
31 +
Locations
Figures collected in cooperation with intervista
for the Swiss population aged 15 to 79 years
Net contacts as at April 2024
Add-ons
The landscape format screens within the retail environment offer broad coverage within Swiss Post branches. Since its foundation in 1849, Swiss Post has been constantly changing with the times and has accordingly equipped a large number of its branches with the latest technology.
The screens offer a mix of entertainment, advertising and infotainment and thus shorten the waiting time of visitors to the post offices.
Screen formats:
Landscape format
869’000
Net contacts weekly
650 +
Screens
410 +
Post Office Branches
Figures collected in cooperation with intervista
for the Swiss population aged 15 to 79 years
Net contacts as at April 2024
Add-ons
The Environment Instore screens are located in Migrolino convenience locations. The modern shops move with the times. Founded in 2009, Migrolino has seen a steady increase in sales. Migrolino convenience locations equipped with screens are located at petrol stations, in railway stations as well as in malls.
Screen formats:
Landscape format
481’000
Net contacts weekly
290 +
Screens
290 +
Instore Locations
Figures collected in cooperation with intervista
for the Swiss population aged 15 to 79 years
Net contacts as at April 2024
Add-ons
The pilot phase has been successfully completed and the digital F12 poster is up and running. The innovative F12D format is a novelty in the Swiss outdoor advertising market and replaces the standard analogue F12L poster.
The impressive digital billboard has the highest quality standards with minimal energy consumption and delivers the usual advantages of a digital advertising screen. The F12D screens are each available outdoors at various highly publicised locations in Switzerland.
620’000
Net reach in 14 days
4.1 Mio. +
Gross contacts in 14 days
59 +
locations throughout Switzerland - constantly being expanded
Figures collected in cooperation with intervista
for the Swiss population aged 15 to 79 years
Net contacts as at April 2024
The "Bahnhofplatz / HB" stop, one of the busiest stops in the VBZ network, is located directly between Zurich main station and the entrance to Bahnhofstrasse. The location of the stop in the middle of the busy Bahnhofplatz and next to the entrance to the SBB station makes it possible to address numerous public transport users and all road users at the same time.
45’000 +
Daily audience
16 +
Blocks à 4 surfaces
Place 4
the busiest stop on the VBZ network
Limmattalbahn
The Limmattalbahn will start operating punctually with the timetable change in December 2022. The railway will connect the Limmattal to public transport. It serves a total of 27 stops on a route of 13.4 kilometres, from Zurich-Altstetten via Schlieren, Urdorf, Dietikon, Spreitenbach to Killwangen. On the line between Zurich-Altstetten and Killwangen, around 25,000 passengers are expected daily in the first years of operation and around 40,000 in the longer term. The interiors are equipped with hanging boxes, floor stickers, window banners and longitudinal roof advertising. You can book the advertising formats quickly and easily with us.
25’000
Passengers daily in the first years of operation
up to 40'000
Passengers expected daily for longer
6
Vehicles
VBZ is - next to SBB - the largest transport company in Switzerland. Founded in 1896, VBZ Infrastructure operates the oldest and largest tram and trolleybus network in Switzerland with the Züri-Linie. Every day it transports over 800,000 people and covers the majority of local public transport in the city. The vehicles are equipped with versatile advertising options to put your brand in the focus of transport users. From advertising space on the hanging box to exclusive full painting, your advertising placement can be booked with us.
500’000 +
Tram passengers daily
250’000 +
Bus passengers daily
450 +
Vehicles